Scenario was born from It’s Tissue’s need to focus the attention of the global industry landscape on Lucca, and on Made In Italy excellence. For this reason, we were asked to put on a hybrid event that would have international resonance through streaming, and at the same time take place with guests in the hall. Our goal was to set up an event that had the look of a real television program, with a high quality standard and impeccable organization. The event was aired in Live Streaming with international guests who were able to speak from different parts of the world.

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