In 2025, we produced a corporate video to tell the story of Terra Toscana, a joint initiative by Revet and La Verde Vita that brings together wellness and zero-kilometer sustainability. The agreement between Revet and La Verde Vita, a natural cosmetics company based in Bientina (Pisa), represents a virtuous example of circular economy: mixed recycled plastic packaging from Revet — including shampoo, shower gel, and cosmetic bottles collected through Tuscany’s recycling system — is transformed into granules and reused by La Verde Vita for the packaging of its organic cosmetics line. With a production of over 40,000 packages per day, the company aims to offer its customers 100% recycled and recyclable containers, proving how innovation, environmental responsibility, and personal care can coexist within a single sustainable supply chain. Our video project sought to give voice to this vision, emotionally conveying the value of a collaboration that looks to the future of Tuscany — and the planet — with responsibility and beauty.