Among the flagship products of Lucart Professional there is Econatural, a product line born from a circular economy model. It’s a tangible example of how everyday beverage cartons, essential to daily life, can be recycled through a specialized process, transforming waste into a valuable resource.

The video for the brand, conceived by Lindbergh and produced by us, captures and communicates this identity. To bring it to life, we employed a combination of live-action techniques and post-production work, seamlessly integrating the real device with a 3D-render-like effect.