To launch a new portion for the Andromeda system by Futura, a leading company in the converting industry, we were asked to create a video that could really impress people.
Since we could not show how the plant works, we opted to convey the impact of this new system in a way that is unusual and disruptive for this industry.
The video proved extremely popular with both insiders, due to its novelty, and casual viewers, thanks to its expressive power.