Asa Dental is one of the world’s leading designers and manufacturers of dental instruments and disposables. Despite being a B2B-oriented company, a complementary B2C communication solution proved just as fundamental.
Together with video presentations of their products, that were intended for insiders, we created a format blending live action and motion graphics, so that we could illustrate both a professional and personal side of some employees.
With this union of technical and emotional communication, Asa Dental was able to gain even more reliability, while at the same time maintaining the human touch they are known for.